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A iPhone XS 143,6mm tall and yes I find that it is comfortable

13 Pro Max. I’m not going any smaller lol.

Samsung Galaxy S23 ultra pro max infinity heaven

iphone 12 mini

As someone who works in a phone shop, a LOT of people wish there were more options that were on the smaller side 🤷🏼

Do you see zenfone 10 getting sold? I hope it is. They deserve it

@Lost In Reverie I'm from the UK and as far as I'm aware, no UK network stock it... Or at least the company I work for doesn't but I would love it to because it would be an awesome option

Same here. I get so many upset android users when Intell them their only choice is a Iphone 13 mini. (we don't sell Pixels and Asus)

I have ordered one to replace my zenphone 8 😁

I'm still using my S10e and will need a replacement soon, so I'm glad to have this option. I understand why large phablet phones are popular. For many people the phone is their default device for accessing the net. For some it's their only device for net access. I'm provided by my employer with a laptop/LTE. I have my own laptop. I have a couple of high end desktops at home. For me the phone is a peripheral device. I prefer a phone that fits into a pants side pocket and can be operated with one hand.

As someone who works at tech sales, a lot of people wish they had proper options for small phones. The Zenfone 10 is pretty much a perfect phone in regards to what I would want from a phone. And judging by the amount of questions I get regarding smaller phones, if they made like a Zenfone 10 Lite with some reduced specs at 599 or 499, that phone would sell like crazy. But extreme kudos to Asus for keeping up with the Zenfone series and keeping it small when everyone else is going bigger.

Galaxy S22, S23 are the same size as the Zenfone, but for some reason only the Zenfone is ever mentioned as a compact phone.

@Jan Tomšič all versions of S23 are above 6", Zenfone is under 6, how is that same?? No to mention that spec wise only biggest S23 can compete with it.

​@Jan TomšičMan that's exactly what I'm thinking all the time, looking around the Zenfone 10 tests ! The iPhone 14, Samsung S23 have practically the same size as the Zenfone (the Zenfone just as 0.18 inch less but larger bezels).

For lower price there already are Motorola Edge 30 Neo and Sony Xperia 10 V but their main issues are low end processor and not that good cameras.

If Asus backed their phones with 4/5 years of software updates, the Zenphone 10 would be in my hands right now.

As a pixel 4a user, can't get enough of it. Very handy phone. Good for day to day activities. 5-6 inches is the perfect phone size.

yes average

The 4a is almost perfection.

@Mmmyou know what else is average

I have the 6a, its perfect size for me!

@Mmm 5 inches is chad size massive. Almost too big for most gir- uh people.

Zenphone 9/10 have been the two phones that showcase you can have a small phone with major flagship specs while it not having have to be so big. I personally love a smaller phone. Far easier to travel with, super quick to top off (generally due to smaller size), and in this years case wireless charging. If I didn't have an S23 Base, I would of definitely grabbed this instead.

I have mad respect for Asus for believing in the right thing. How consistently they’re trying to innovate compact phones. I use an iphone 13 mini and words don’t do justice to my user experience. It just feels right. My girlfriend has an iphone 13 pro and its battery backup is almost similar to mine. Also, her battery health is falling faster than mine although I abuse my phone when it comes to charging habits. It is so funny to me when someone says bigger phones have bigger screen for details. Sure, a movie formatted for an IMAX screen looks exactly same and detailed in a 7 inch phone but if you scale it down 1 more inch it’s a disaster 😂 As per this logic 8 inch phone will have better display, camera and battery. 10 inch one will be even better. Go bigger! Sure a bigger screen has benefits but at what cost? A phone has become already an extension to human body these days, and let’s make them as big as possible to immerse ourselves into the black mirrors.

Life is about balance. And most if not all prefer larger phones that gives them added functionality despite their drawbacks. Thats why most companies are dropping their compact size for bigger variants. The demand for smaller phone is just not there except for a small niche market. Similar to gaming phones like rog gaming phones.

@Sowab Turjo so is that the thing most of the premium smartphone makers are now going for compact phones ??? Just look at S23, Asus Zenfone 9, Xiaomi 12 etc etc...

Compact phones literally have no direct rival atm

In the era of small android LED Tv's that aren't day to day user friendly, what Asus is doing is brave and definitely worth every bit of appreciation. Love Zephone 10. I'm still using my Pixel 4a for the small form factor and my options are running out as Google is making phablets these days. Thank you Asus for making the perfect phone for the small form factor phone enthusiasts. I have Asus monitors, Asus Tuff mobo, Asus Graphics card and I'm definitely getting this Zenphone 10. Thank you Asus for Keeping the Headphone jack, PROVIDING A CHARGER AND CABLE!!!!! Oh and thank you Asus for actually listening to the users.

Love having a headphone jack

I just switched away from my Pixel 4a and the only options I saw and felt comfortable in my hand were the Motorola Edge 30 Neo (very slightly longer but same in-hand feeling), and Sony's Xperia 5/10 line (slightly more narrow and longer). These were literally the only options. Then the Zenfone got announced, but I wasn't going to spend upwards of $600 (equivalent, I'm in Sweden) on a phone so I ended up with a lightly used Xperia 5 IV at around $300 from a serial upgrader since I wanted decent wireless charging and a tele lens if possible. At an actual midrange price, the Motorola & Xperia 10 are the only choice.

The fact they have fixed every problem I recall from the Zenfone 9 is incredible. They also didnt mess up anything people loved (like the headphone jack and compact design). Really listening to the feedback and im all for it!

I only wish Asus would also fix their really crappy software support

Exactly. I didn't get the Zenfone 9 because of some stuff I wanted and they didn't have but now I'm sold. Next year will be getting one!

Can you elaborate? What features were missing in Zenfone 9? Wireless charging?

Well, apparently the USB is still 2.0 and they removed autofocus from the selfie and ultrawide cameras, so no macro and never in good focus, other than that I agree.

Except they took out Auto Focus from the Ultrawide & front camera, which means the UW can't do macro shots anymore and are just generally way more annoying

I've been looking for a smaller smartphone that isn't crazy expensive for years. I miss those times when it was easy to carry it in my pocket.

Last year I upgraded from 4.6inch Sony Xperia XZ1 to Asus Zenphone 9 and I find this phone to be an absolute limit to what I would consider comfortable to carry around. It's a really good phone overall, maybe just a little to big for my taste :) Screen is large enough for every day use like practical internet browsing and watching youtube video from time to time. I much prefer it siting relatively comfortably in my pocket, than some flat screen TV reminding of it's existence there all the time. If Asus won't follow others and will keep this route, most possibly my next phone will be Zenphone 11 or 12

The XZ1 Compact was the best phone I ever had. Perfect size, perfect resolution, and it was durable. I'm so mad that they phased out 3G

I miss smaller phones. Yeah, big screens are nice but one handed usability and fitting comfortably in a pocket is more important to me. Plus, the screen is usually the biggest power user of the phone so having a little bit smaller battery isn't as big of a deal. Especially since phones actually don't actually use as big of batteries as they could.

I have the ZenFone 9 and I love it. It's probably the best phone I've ever had. And I've gone through quite a lot. I really hope they keep doing their thing for some time longer

Nice to see that there's a company out there doing small phones! Now I know where to go to get a new phone. Always liked small to medium-sized phones, they just feel natural to hold, and they're not heavy! I'm still currently using the Galaxy A10e (5.8 inches), think it's around 4/4.5 years old now, so it's nice to know that I can get a better replacement without such a big size difference.

Galaxy flip

S23 is the same size as Zenfone

​@Jan Tomšičits literally not,the s23 is 6'1 inches the zenfone 10 is 5'9 inches

I would 100% buy a small phone if I could afford one

Same

same it's crazy how even finding a decent budget phone under 6.5 inch is an issue now (managed tho! But my old phone's 5.5 in screen was def more comfortable)

not to mention that small phones are cute too.

Bro , buy a iPhone SE 1st Gen from 2016 , with a 4 inch display, and your ready to go and IT'S CHEAP!

Well Ur in the minority

Mini as SE is for specific people. It is so much convenient to have a smaller size phone. People forget how screens used to be. The idea of having a phone that can fit in your pocket no matter what is amazing

After seeing the practicality of it, my heart really breaks that we might not be getting compact smartphones from current manufacturers in the future too.😩

Go even more practical and be like me. Dont take it anywhere you go. I never do. I just use it like home phone 🤣

I like smaller phones and would 100% buy this phone if size was the only factor. Ever since upgrading from my Pixel 3a to my Pixel 6 I've strained my hand so many times trying to reach things with one hand, which is just the way I naturally and instinctively use my phone, especially if it's quickly sending a reply or acting in a notification. If this phone was £100 cheaper, had a better camera system and was a Nexus or play edition style device which revived Android upgrades as soon as they're available I would've bought it in a heartbeat, it would be my perfect smartphone. I really wish there was a Pixel like this.

I'm still using my Sony XZ1 compact as my daily driver and as my gaming phone for emulators. It has a perfect size in my opinion. Anything more than that is not pocket-friendly and not for me. The battery life is still great despite it's very small by today's standarts - 2700mAh. In conclusion, there're people who're not fans of giants screens, so I hope manufacturers will continue to produce good options in this niche.

I have been considering putting mine back into daily use, actually. I retired it to my drawer of former technological friends because the gps crapped out, and that is a key feature for me. But I stopped carrying my current phone a lot of times as it's just too damned big, so I often don't have gps with me anyway. The battery life on that thing is insane, too! I had to charge it every 2 or 3 weeks depending on use, while my current phone needs juice every 5 or 6 days (almost twice the battery size, same amount of time in standby, it's just a pig). Oh and I can actually make calls on it comfortably. I think you talked me into it - thank you!

I'm not sure the tech is quite there, and there will always be associated compromises, but I think the mini phones of the future will follow the Razr design. The thing I don't get is why they are SO small. Make it a bit bigger and the cover screen becomes usable for most things, then the flipped open screen actually becomes bigger than a fold style once accounting for the useless black bars on a square screen.

Asus also had really good Gcam support, allowing for usage of full sensor resolution etc. That is something to keep in mind as even the Pixel benefits greatly from a good custom GCam!

It's not about Asus, mobile having Snapdragon processor have way better gcam support than mediatek

Pixel 4a and 5 are still great compact phones. Using GCamMods is not a good user experience most of the time. Most users are better of with the original.

The company has nothing to do with it. Gcam support depends on the SoC and Camera Sensor

It Doesn't Works Because Majority Of People Don't Know How To Gave Custom Rom Into Their Phones. And Yes I'm One Of Them.😢

@Not juSt A GAMER you don't need a custom ROM to use Gcam and it's not that hard

The problem with the mini phones is that they are as expensive as the bigger ones. It's okay to make them as good as they can get but people tend to also take the financial side in question when choosing their future phone

But it is cheaper than big flagship phones.

This is my dilemma right now. I had a Pixel 6 Pro but it was damaged so for the past 6 months I went down to a Pixel 3a I bought for like $50. Now I want to get back to the modern world but I want a small phone that isn't super expensive and the base Pixel 7 regularly goes on sale for just under $500 (Currently $449) while this Zenfone is $700 and an extra $50 if you want better storage or to have a color. (I'm a big fan of the red and blue) I'm also considering just waiting for the base Pixel 8 that comes out in less then a couple months.

As a user of the Zenfone 8, I love it despite its few drawbacks and want my next upgrade to also be a compact phone

What are the few drawbacks? I like to buy these underrated phones you know different from others where all are buying samsung, iphone, xiaomi and all.. I like motorola too

Nice review as usual! Super informative. Just a point of correction on thermals. I believe there is no "airflow" in a phone since there are no fans (in most phones. The asus ROG phone is the only phone I could remember having an actual fan). At a hardware level, the phone dissipates heat by conduction through the use of heat sinks in most scenarios.

Yes, there are perks in a bigger phone but I'd personally choose a smaller phone. Still rocking with iPhone SE 2016 and it's a conversation starter! Would use it as long as it is functional

I wish I had bought that when it came out but I had a working phone at the time.

I think we should appreciate the fact that someone still cares about compact phones and still manage to cram up all the good things in it. I love compact phones the likes of which were felt in Pixel 3 a, and it was a lighter phone too, making it minimal to carry and gives it minimal aesthetic altogether. I know people have forgotten about Light phone 2, but its such form factors that makes us forget we are holding or carrying a brick. And use it less.

Im definitely in that shrinking demographic of not wanting a phone over 6 inches or so and its been an utter nightmare!! Im glad there is a last refuge for us out there lol

If you ask me, 5.1 inches is perfect size. Still miss my Galaxy S6.

Don't use screen sizes as a measurement. Back then most phones were 16:9 with huge bezels. But now, we got curves and different aspect ratios so it really doesn't make sense to use screen sizes. Extreme example, the phone with a 7.92inch screen is actually smaller than a 6.7inch iPhone 14 Pro Max. That phone is a Xiaomi Mi Mix Alpha and it has a wrap around screen.

Akshually... Another thing that baffles me is how he compares every feature with other phone and diss on the zenphone, like camera with pixel (600$ phone.. it is closer to s23 ultra than anything & that's it.. ) .. he bashes out on the battery too which is as much as s23+ ... Like.. he want to de promote the device?.. ah views .. (lol makes sense , to have an extreme opinion on anything might make your video more entertaining i guess..) feels like a clickbait channel with every video.. not informational atleast but yeah entertaining..

Really appreciate asus' efforts to keep their phones compact and the same time high-end. Would love to have them keep growing.

It's hard to get right, but it can be done. I don't think the Zenfone 10 is the best example for a great small phone, although it is pretty nice. I'm not a huge Samsung fan, but with the S23, they just nailed it: Barely larger case than the Zenfone 10, but still a bigger screen, 3 great cameras, awesome performance and decent battery life. The only reason I'd accept a much bigger size is sustainability. So now I'm torn between a refurbished S23 and a Fairphone 5. The Samsung has long support and great performance, so as long as it doesn't break, I'd be able to use it for years. My current phone is a Pixel 6 Pro, and it has a very bad display issue. And it's the maximum size I could handle. The Fairphone 5 is the same size, has even longer software support than all competitors, and I could repair it by myself. I think its performance would also be fine for me for the next 4-5 years, but I don't know for sure. But their idea and business model is something that I just love and can only support.

Sony Xperia 5 series is worth a mention even though it's very tall. Probably would consider the Zenfone if it had an SD slot, just being able to store media out of the main storage is a feature I really like to have.

Smaller cellphones are really good to handle, I think the perfect cellphone size is around 5.8" to 5.9" (S10e size or ZenFone 9/10 size)

Azus was never into catering the mass market. They have their small and loyal fan base with the Zenfones and their ROGs. It's rare to see such brands in the world who are trying something different than others where literally every other company is trying to make generic smartphones with generic specs for the mass market. I love Asus. If you know,you know.

Its asus

They also make great laptops. I had about 4 years of my first Asus laptop before I retired it. I got the OLED Zenbook last year and it's awesome for binge watching.

Someone forgotten about Zenfone 2 and the massive amount of variants they have in attempt to cater to mass market.

@Edwin Ooi I remember it. The Zenfone 5(the OG with the Intel CPU)-5z era was their attempt at a mass market appeal for Asus. It probably failed so spectacularly it prompted Asus to shift their focus to a small core niche of enthusiasts that enjoyed their phones(and that number probably grew after the post-OP8 OnePlus debacle),me being one of them(I owned a Zenfone 5z and I still miss it dearly,I wish I had money to get a Zenfone 9 or 10 because they're crazy expensive in Brazil).

​@Mel Lagostrue, i sold my dell gaming pc for a vivobook oled. Its been so good for watching content

Been using Galaxy S23 for past one month. Although it's not a small as z9, It's super comfortable to use and amazing phone for the price (compared to iPhone that is). Never using another phone bigger than this ever.

The dimensions of the S23 are practically the same as the Zenfone 10; it's a fraction wider but also a fraction shorter and markedly slimmer. That's why I don't understand all the hoopla about the Zenfone; I'd much sooner get the S23 and I only buy smaller phones.

I've been thinking about buying s23 for a couple of months already. It seems like it's a perfect choice for people who love compact android phones and sadly, there are not so many other options. So I think I should finally buy it

​@VictoriaI have it since February, don't hesitate it's amazing in every aspect. The s23 is the best phone I have and no way I'm going back to a huge phone after

​@J Benthamwhy are you even here worrying about z10 then?

I'm using an HTC 10 (5.2" screen) which I've had for almost 7 years now, and my previous phone was an HTC Incredible S (4" screen) which I used for over 5 years. I like small phones, even though I have decently large hands, but I have to admit you make good points in the video. It's just a shame there aren't more people willing to make the switch so that we can have a few more options. Still, I'm considering the Asus Zenfone 10, so thanks for your video on it.

What provider do you use?

I miss HTC so much. I had the 10 and its probably my favorite phone ever. Fully metal, perfect size. Had the One M8 before that and the Sensation XE even before that

How does he always balance his reviews? I've always wanted to see all the sides to some devices and this guy always does a good job at it👍

2 things, one is, I don't get why we shouldn't appreciate the small phone for what it is, instead of comparing it with bigger phones. I understand that it's what the title conveys, but still the small phones are so precious and phasing out. And also, smaller batteries aren't really that big of a dealbreaker. People do get used to them. Besides, charging facilities are everywhere which makes battery anxiety less of an issue. I'd really love to buy this phone. I really love that Asus is still investing resources into such a product. Kudos to them!

Tbh for some time i go outside of home without phone. At first it was strange af. After some time i realized its most awesome thing i did

That's one very good phone!! I absolutely love the OS options when setting up the phone! Even that I'm not used to small phones , I can imagine myself dailying this flagship!

I used to be the big size phones guy since the first Galaxy Note but recently I switched from iPhone 12 Pro Max to 13 mini and I’m loving it!

I had that one as well. Looking back at it nowadays, it seems small af. 😅

Being over 6 feet with long fingers 6.0" 18:9 is too large

Move to samsung

Rocking my 12 mini

@Parth Badkul how much battery capacity do u have? do u use an official Apple charger? cuz i use a chinese 20w charger and i hope i dont damage mine's battery

I'm a MASSIVE fan of smaller phones. I recently went back from my Pixel 6 to my Galaxy S10E and I wish there was a modern small phone with proper specs that I could buy today.

I gotta admit I thought I liked small phones but I switched from the Pixel 5 to the 7 Pro and it's just a better experience. I got used to the size/weight faster and the screen is just way more fun.

I love my iphone mini and wish they made a comeback! the normal iphone gives me hand cramps when I use it for too long. However a lot of people tell me that they bought the normal iphone because the mini was the same price with less battery life and they thought it would also be missing other features even though it's pretty much the same as the normal iphone

small phones are simply more convenient and handy, perfect for those who use it for basic stuff. but sadly the options are very limited, especially under a budget.

I moved from the s21 to the 14 pro max. And I can say the 14 pro max does have better battery life. Tho I do miss the smaller form factor, it was just convenient.

The Zenfone Series was always amazing. It's kinda sad that not many people consider it 😅

the best way to support is to consider it yourself. However I can understand if price makes you slip up, after all I too want people to consider the motorola flip phones however I can't consider it myself due to price 🤐

They have a big problem and it's that they don't give a duck about the software support, I was close to buy the previous one but there is no way i am paying that amount for a phone that I like a shit ton if they just don't support the software for more than 2 years (that for sure will be just one update or two and buggy)

the phone is not available in my country so third party seller will sell an export set, but if there is any problem on the phone. Can't repair locally due to lack of resources and need to ship back to the original country which is more troublesome. Paying a $1000+ phone with 2 years software update nahhhhh.

Its kinda sad that not many people can afford it

Because the support is just way too shirt

I tried small and big phones but always end up with the biggest screen size, I find it way more practical to see more information

With the other advantages (as well as disadvantages) that comes with the mini phones (got 13 mini), the one huge, big facto reason I love smaller phones compared to the average size nowadays is… So easy to put in pockets and take out. Need to take a photo? Whip it out. Want to store it away in a tightly packed bag? Boom, just slides in. Yes, watching, reading, drawing, gaming is harder, but at the same time, the small size actually makes me not want to do it, which is better as I want to rely my phone as the sole device I use.

Its nice how a company is staying at a small size while almost all other companies are getting bigger

I have the Zenfone 8, here's my 1 year later review : - The phone is overall looking good and also quite solid ( I had to repair the screen cuz the phone fell off my pocket, 212 € for the reparation ). There's scratches on the front ( very small ones ) that doesn't catch the eye from a normal distance. The back have no scratches like the camera, all good. - The UI is very simple, not too much. Very smooth even in 60hz. I must mention the ghost touches that happens in my pocket when I'm walking which is kinda annoying. Sometimes, the smartphone tends to freaking out idk why like the phone is possessed. That'll be the major bad of the phone. - The photo quality is meh, nothing really stands out, same for videos, barely the minimum. - The battery and the battery care parameters works really well ( always charging under 90% ), the battery health is still the same as the first time using the phone. Talking about the battery, it's 50/50. I can pass the whole morning, afternoon but not the evening ( i must charge it at 8 pm ) while using it kinda heavily ( 1 hour of heavy gaming + 3 hours of music streaming + 2 hours of social media ) in data mode. But hey, I talk about a 2 generation old phone. I'm happy with it ( partially because if bugs ) but it got a small form factor. The Zenfone 9 and 10 are as good as Samsung's s22 and s23. Im just worried about bugs that can appear after 1/2 years after the purchase.

Small phones are criminally underrated tbh

well good luck with battery

@dracoits not that bad

​@the_alien293 if the software is optimized enough I don't think it would be that big of a problem

@draco Been running a 5.4" iPhone 13 mini with a 2,400mah battery for nearly 2 years now with no battery life issues. Then again, I'm not glued to my phone which probably explains it.

I was a big-phone user, but i'm also a serious runner, doing at least 10km per day. The big phone just became heavy and... annoying. I also wanted IP68, for the rhe phone to be able to survive rainy or humid runs. So i tried up a second-hand (refurbished ) Samsung S10e, and loved it! I'm now onto my third S10e (yes I also tend to break phones), and still love it. It's got everything i need tech wise, and just a much better form factor for what i need. Plus two other important points. As the model is now "old", they're cheap as chips. And as I'm also a keen traveller, i LOVE its DEX system which allows me to travel sans-laptop.

My first smartphone was a Samsung S4 Mini. It went out of date VERY quickly, many apps would not update over only a year. My most recent phone was a Kyocera DuraForce Pro2 running Android 10, which is a smaller phone that I really enjoyed, but it won't go 5G. I got the next generation UW 5G model, and it's about 16mm larger. I hate it. It has the same processor, and the extra battery capacity really isn't that big of a deal. It's Android 11 and the native apps like the alarm clock were changed for absolutely no reason. I'm waiting for prices on the Pro 3 to come down, and I'm hoping they went back to the smaller form factor. It's a ruggedized phone targeted at tradespeople, so pocketablity SHOULD be a primary concern.

This is a phone I'd truly consider, despite any limitations. Especially in a world that is looking for more digital detox. It's delightfully handy AND powerful. It's also so innovative. Asus, i hope you don't stop making this.

I loved the idea of the mini, but immediately ran into performance issues. Battery wasn’t an issue, heat and throttling was.

After having big phones for the last 3 or so years, I've decided to go back to a Samsung Galaxy J3 I kept mainly because of size (and weight). It's got a 5-6" display, and even though the battery sucks and it's an, overall, outdated phone by now, I prefer it. I've kept one of the bigger, newer phones I've got for work and all that, but if any good budget phone came out with a smaller display, I'd switch to it in a heartbeat.

I was crazy with the phones getting insanely bigger, and fortunately Apple decided to bring the new mini series. Since then I was looking for a chance to switch to the mini versions, and finally got an iPhone 13 mini. Honestly speaking, it feels so good to use this phone and I am loving it. Thinking to keep it as long as possible because sadly, Apple decided to discontinue the mini series.

Well yeah because the Mini was only 5% of iPhone sales. Why would they keep making them if only 5% of people will buy them?

@David No-one is buying the Plus either by the looks of it so it wasn't just size. If they had the zoom camera in the Mini (which I use at work a lot) and 120Hz display, I would have got that over the Pro mid-size one. I have a Mini that I don't use and still love the size and weight of it each time I hold it. Also little things, like using one-handed or going for a run or ride are easier with a compact phone.

@P L The regular Plus didn’t sell because for just 100 bucks more you can get a Pro. If your assumption is correct that the Mini didn’t sell well for other reasons than its size then it should have still sold more than the regular 12 and 13. But it didn’t, it sold far less than them despite having the same features and being cheaper.

@David Over here the 14 Plus is £849 and the 6.1 Pro is £1099, Pro Max is £1199, so it is not just £100/$100 difference. Though most people seem to buy on contract for crazy monthly costs and I suspect that paying 'a bit more each month' to get the Pro or Pro Max is what ends up happening (even if it's completely false economy). My point was Apple seemed to assume people prefer big phones not small ones but the 14 Plus is not selling well either.

@P L It’s not an assumption though. That’s what the sales show. They’re simply responding to the market which has made it clear that customers prefer big phones because they keep buying them. The 14 Plus is an exception not because customers think it’s too big, it’s because it was priced too closely to the Pro models.

I have a zenfone 9 and I agree that its targeting a very niche market. I wanted a compact phone with boat loads of power (I have the 16GB version) and that is exactly what I got. The camera is pretty good for everyday use and battery lasts more than a day. its brilliant - but its not for everyone.

here’s the thing - if the Zenfone would sell in the our country’s market, I for one would make my entire family switch to the Zenfone 10 - i fell in love w the Zenfone 9 when that had come out. It such a shame it’s not here for purchase & in my opinion ASUS has nailed the form factor - it’s not as small as the iphone minis and not as tall as the regular glass slabs of phones we get.

Personally, I love the compact size. But the only reason which bothers me is the only 2 years of major Software updates for a flagship.

I actually love small phones. I remember the Xperia compact phones with flagship specs. Also for someone who wears fitted jeans, they are more pocket friendly.

I switched from the iPhone 14 Pro to the iPhone SE. I love the form factor of the SE and it was partly a philosophical move - that I’m going to stop being tempted by the next shiniest phone. If Apple makes a foldable yeah okay I’ll buy it.

I wouldn’t consider 5.92 inch a small phone. But then again, I’m using the iPhone 13 mini and think this is the perfect size on a phone. This is the first phone in my life that I don’t want to sell and buy another one. This is the one I want to keep for many years and hopefully buy it again if Apple should decide to use it as a future SE phone.

What size would you consider a small phone then?

​@Vlad Probably what he said - iPhone Mini.

the se 4 is sadly a 14

5.92 inch is huge

@fifaseeed all phones are 6.5 inches at least now so proportionately it's small

As a Pixel 4a user, I'm really really comfortable with the 5.81" screen and I don't think I'd ever want to use a bigger phone in the future. I think it is the perfect size for a phone, coz it fits in my jean pocket or my purse comfortably and I never felt the need to have a bigger screen on my phone. Isn't that why tablets exist?🤷🏻‍♀️

Exactly! Or I screencast to the TV

@Annette Wagner yeahh!

​@Varshinie SankaranarayananTotally agree. I still have an S9 for the same reasons. Right sized screen and a headphone jack. I like to go for jogs with my phone too. I don't need these tablet sized phones they are making now.

I have both a S23U and an iPhone 12 mini, I use both but my primary is the S23U. The iPhone 12 mini is great because it's so small, I really like taking it when Im on trips, the S23U is nice day to day because I tend to watch a lot of content on my phone when I'm just out and about doing stuff around the house. It does suck there's not a whole lot of options when it comes to small phones, I was hoping there would be an iPhone 14 or 15 mini, but seems it's gone now.

I have a Pixel 6 phone now, but I still preferred my old Pixel 3, which was smaller because it was easier to hold. It was a narrower and lighter phone to handle. Then if you add a case, it makes the phone wider, so an already wide phone that barely fits your hand will feel uncomfortable to hold for long if it has a case on it. It just seems unnecessary to me to keep making phones bigger and bigger. Might as well just use a tablet.

I used to be exactly like this until recently. I was always aiming for big phones just under 7 inches, well because of course you need a bigger screen? So my phone broke and I needed something flagship level (because of work) and I needed it ASAP. The fastest option I could get was the Xiaomi 12, been using there phones a lot, but I came from a 6.67" panel to a 6.27'' panel. It felt kind of weird at first, but I definitely more enjoy it now.

I have an iphone 13 mini (would have upgraded to a 14 mini if apple would have made it), still love the device, the battery last me throughout the day (unless I use it as a hotspot). I hate the fact that everything always seems size up with each iteration.. bigger phones, bigger tablets,... For me portability is key and if I need a bigger screen I use my desktop.

I think the Zenfone might be a good option for me. I want a smaller phone than most brands are making, I want a 3,5mm jack, I don't mind the charge time at all, I don't care too much about cameras, and I don't play games or multitask a lot on my phone. It has most of the features that I want, while most of it's drawbacks aren't big issues for me

Same here. If you're not glued to your phone all day long, a small phone is perfect. Yet again 800 dollars is not something everyone has to spare just to have a small phone. If cheaper phones with small form factor come back, I'm getting one for sure, my 6.7inch Redmi is an absolute pain to use

@Panagiotis Agreed, the price is a little high.

I think if there were Lite version of Zenfone, it would go on sales much better than this. In this price range, Zenfone 10 is just one step below its bigger sibling, ROG Phone 7.

So like me, what you really want is a compact phone at a smaller pricepoint. Problem is there are no sub-300$ compact phones made anymore.

Pixel 4a is cheap now and still great!

I was a giant phone user. I’m in love with my 13mini. Ironic part is when I had 12pro watching YouTube I would watch only vertically because size. But with a mini it’s easy to switch to horizontal. Making my viewing videos larger. The other 90 % of the time my phone is manageable

I found my old Windows Nokia Lumia the other day (can't remember the model) and I forgot how small and comfortable it is to use. It feels so good in the hand and I never have to hyper extend my thumb to reach parts of the screen. I miss those days. Heck, even the aspect ratio fits video playback unlike most modern phones that have black bars on the side or require you to zoom in and cut off the framing.

As a S22 Ultra user, as much as I love the phone, the size can be a bit clunky at times. Would be nice if more development went into smaller phones.

I have smaller hands, so the smaller screen was a big selling point for me. Being able to reach all the way across the screen is so much more comfortable for one handed use

I still think that compact smartphones is reliable. Yes they do lack of performance issues and battery, but the difference are so subtle that i can barely tell which phone's battery would have last longer. If that's the case, then i wouldn't be bothered so much since i mostly work on my desktop which is nothing can be as horrible as such. I feel like phones with screen size larger than 5.8" is considered to be "large phone" And the way you can just swipe for notification using your thumb with smaller phone is just 👌

I buy small phones! All of the cons you list on this video are either non-issues or not cons for me. I just much prefer having a small device that is comfortable to hold/use, mainly because it's a communications device or gets used for randomly checking something online, basically I don't consume content on my phone - I have a computer or TV for that. The only thing that concerned me from the launch event was their talk of AI image retouching to make skies bluer and grass greener - that is probably the biggest con on this phone for me

Have always preferred bigger phones. I bought the first Galaxy Note, and have not bought smaller phones since then. Currently using a Asus ROG 7, because battery capacity important to me. Of course, to me, it isn't really "big". Not when you consider the entire phone is a screen. My first cellular phone in 1995, was thick, and big, yet the screen was only big enough to display the phone number. The rest of it was the number pad.

I'm really into compact phones, i love Z5 compact from years ago. This zenfone resembles that. I wish there is Zenfone 10 lite with cheaper price but good enough spec. I'm using Pixel 6a but i still feel it's a bit big.

As a S23 user I prefer kind of smaller size with high specs. Easy to handle and use daily while having plenty of power to do all the tasks!

S23, Iphone14, Zenfone10 has a great screen size. I am owner of 13mini and I plan to switch to one of mentioned model. Phone between 140-150mm are the best based on few factors: Better screen, higher capacity of battery, more powerful and the best reason: You can fit it to your pocket :D The brands are influenced by market in Asia where people prefer big screen.

I like smaller phones. I have older phones with 5.5" screen and newer ones with 6.7" screen and the difference is mainly in the bezel and okay fine the screen is larger too but you learn to appreciate the smaller phones for its weight, pocketability and grip comfort.

If I hadn't bought an S23 Ultra in February, I would have bought the Asus Zenfone 10 right away. The S23 Ultra is a super cool device but then too big. But since I'm not someone who constantly changes devices, I'll be using the S23U for a few years now. My next device will definitely be a Zenfone 12 or 13. I hope that this series of devices will still be around in 2-3 years.

S22U user here, I absolutely agree.

​@Raid 0sshe means he will use it for a few years

@hyper7up yeah my misreading

I think it's because of how they treat them. Apple did it right but their users want the most expensive phone, not the better one. In android, we got the S10e and ZenFone 8 with top tier tech in a compact package but after the zenfone 9 kinda flopped, they released the 10 lacking some of the top tier tech that people don't want to miss out.

great video! I have been a fan of smaller forme phones, but never actually dared to buy one. This video has provided me with several new insights that I had not previously thought of!

My current phone is a Samsung Galaxy S23 Plus. Great phone, but a bit on the bigger side. My eyesight is not great, so it's definitely easier to read or watch videos on it. But one handed usability is not exactly great. I'd prefer something not smaller than 6.1 inches, like the regular Galaxy S23. My only concern was battery life, which is the main reason for getting the bigger one. I also have an iPhone SE, from work, and that thing is impossible to use unless you have needles as fingers 😅.

The first phone I used 6 years ago was some lg phone that was about 5.5 inches ( and came with 8gb storage) then after that a slightly larger lg phone with physical navigation buttons then moto one 5g that was 6.7 inches. I always complained about how big it was, then instead of picking a smaller one next time, i got the s22 ultra 6.8 inches. For the s pen.That i don't use very much. And now im looking at either a zenfone or the razr plus because of the cover screen.

I use the Razr external screen a lot, Motorola are good with software, they don't go overboard like Samsung.

I had a Zenphone because I loved the idea of a phone that does not take too many space in my pockets. I simply found out that I am very bad at hitting the right letters when typing on a small phone. And TBH this is what I do most of the time on a phone.

Pretty much everything is on point...except the battery life. Yes, it's smaller, but they've optimized it wonderfully. It gets the same battery life as a Samsung S23+ (of the reviews I've seen so far). Impressive to say the least.

One of these might me my next phone. I chose the S10e specifically for its size and Samsung killed it. I wish they make another small flagship

Using s21 as it was one of the smaller flag ships at the time and its a pretty good compromise yeah my pixel 3 was perfect ergonomically buuut the s21 has double the perf 3x the cameras (love the telaphoto) and 30% more battery at the end of the day. Side note the iphone 12 mini almost got me to switch as it was even smaller then the pixel 3 with the same size screen buuut that battery life.... yikes. Would definitely not go larger then the 21 though and thankfully the 23 which will probably be my next phone is actually slightly slimmer and lighter yet. sorry pixel but your phones are bricks now...

I'd get the zenphone but no networks offer them on contracts in the UK. I think that's a major factor because most people get phones on contract instead of buying outright. Especially flagship level phones.

As much as I love the innovations necessitated by the smaller size of the phone, I would personally buy a "Zenphone 10 Plus" in a heartbeat if it had a 6.3 inch screen.

I have a iPhone 13 mini and it's perfect, except for the low refresh rate. It would be the only reason to switch to a larger phone for me, since it's the only phone that size to exist at all and it doesn't come with better panels. A higher refresh screen would probably also kill the already struggling battery in a record time.

I love this type of video. It's more informative compared to the others you've been doing recently.

Just need a good small phone with fantastic cameras and decent battery to go with it! iPhone 15 Mini or S24, for example, with periscope 10x optical zoom would be super nice!

I have a huge problem with the screen aspect ratio of new phones. Most of them are 20:9 or 21:9 meaning they are narrower and taller. When watching videos theres big black bars on the side. The selection of phones with 19.5:9 is very small. I had a Samsung a8 2018 with an 18.5:9 aspect ratio and I think it was perfect. Then a Oppo 10x zoom and now Samsung A54, both with 19.5:9 and i still like it. I tried a few phones with 20:9 and 21:9 and I hated them.

I'm using the xperia 5 iii and i would love to see the compact-ish market get more competition

I remember when the HTC HD2 was considered ridiculously large with a 4.3in screen. The main difference between large and small phones is use. If the phone is primarily for communication then a smaller, more portable phone is great. If the phone is an entertainment device then the larger screen is the primary feature.

Don't see why a smaller phone wouldn't be a great media consumption device, the PSP had a 3.1' screen and was a media consumption device

@Bri10 It is not that a smaller screen cant consume media but that the larger screens have a broader appeal.

The hd2 was my first smart phone. It was a terrible, terrible phone for it's OK. Windows was terrible but the second I flashed android on it, it became the best phone I ever had. All my friend who still used nokias would call it calculator for it's size

@Zoheb Siddiqui I started using smart phones years before the HD2 and have the opposite opinion about its quality and the usefulness of the old windows phone. The windows phone I had the year before iPhone was released did things that didnt come to iPhone until the 4s/5 era and android even later. I love the HD2 as hardware that I'd run everything on it from windows phone to android to windows XP and windows 7. It was incredible for the time. My original point though is that it was one of the first large flat slab phones and was mocked for it but now it is significantly smaller than what is considered a small phone now.

I get that there are reasons to like larger phones, but I like smaller ones and am happy to pay a premium to be in the minority. Also I just realized this is the same size as the S23

iPhone 13 mini user here. I manage to use it one-handed, but only by putting a popsocket 2/3 of the way down the case. For me the 5S was the perfect size, and it makes me sad that I'm more or less going to have to keep my current phone until it runs into the ground, because there's nothing newer that's as small. 😕

in my opinion, if they make (budget)mid-range's in this form factor - there is going to be a remarkable market Uptick ! MI4i's form factor is best suited for many (will take a bet !!)

I've got the 12 mini, and it's AMAZING! The battery is the only downside, but I charge it each time I'm at my desk where I have a charger, hence it's manageable for me.

I love and mis these smaller phones. If I see the regular Samsung S23 then I'm convinced that my next phone will be something like that. I force myself to hold on to my phone untill the updates stop so I have to wait a few years...🙃

Small phones are great, there really should be more of them. Love the vids!

​@Terry [DOND wii?! More like Chipmunk PooPoo WII!]nope

S22 and S23 (non + and non Ultra) are the same size as this phone

@d3at45tr0k3 They are actually slightly bigger. 6,1 inch screen vs. 5,9 inch screen on the Zenfone

​@Marasion086nah its almost the same due to the edges of the zenfone